A LIFE OF CREATION
FRED is a prestigious, creative jewelry brand and a symbol of magical luxury, liberated from tedious traditions and featuring unmistakably French flair. Just like its creator, Fred Samuel, a passionate man of exceptional encounters.
A PASSION FOR JEWELRY
1936. Fred Samuel was 28 years old when he opened his first jewelry store in Paris, at 6 rue Royale. The son of a jeweler, he ventured into the world of jewelry and became one of the greatest jewelers in place Vendôme, Paris. His guiding principles remained the same throughout his career: boldness and discipline.
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Jewelry boutique at 6, rue Royale in Paris
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First Advertising Campaign in 1955
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First Advertising Campaign in 1955
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First Business Card
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Fred Samuel at the Negresco
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Fred Samuel on the Marne
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Fred Samuel’s Passion for Sailing
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First Advertising Campaign for Force 10 in 1966
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Fred Samuel’s Passion for Precious Stones
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Advertisement for Force 10 in 1968
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Margaux Hemingway holding the « Soleil d’Or »,
a 105,54 carat Jonquille Diamond
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Princess Grace of Monaco and Fred Samuel
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Jean Cocteau’s jewels
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Pendant drawn by Jean Cocteau
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Butterfly Brooch drawn by Bernard Buffet
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Success Ring Drawn by Arman
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« Fredy’s » drawn by Jean-Paul Goude
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Eau - Necklace with diamonds, 255 carats
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Eau - Cuff with diamonds, 125 carats
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Cascade - Necklace with diamonds, 12 carats
and pearl gradation
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Feu d’artifice - Brooch with citrines
and sapphire graduation, 26.50 carats
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Romance - Necklace with diamonds, 20.72 carats
and emeralds, 107.65 carats
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Nymphéa - Necklace with diamonds, 45.83 carats
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Margaux - Necklace with diamonds, 330 carats
fine jewelry
success
