A LIFE OF CREATION

FRED is a prestigious, creative jewelry brand and a symbol of magical luxury, liberated from tedious traditions and featuring unmistakably French flair. Just like its creator, Fred Samuel, a passionate man of exceptional encounters.

A PASSION FOR JEWELRY

1936. Fred Samuel was 28 years old when he opened his first jewelry store in Paris, at 6 rue Royale. The son of a jeweler, he ventured into the world of jewelry and became one of the greatest jewelers in place Vendme, Paris. His guiding principles remained the same throughout his career: boldness and discipline.
  • Jewelry boutique at 6, rue Royale in Paris Jewelry boutique at 6, rue Royale in Paris
  • First Advertising Campaign in 1955 First Advertising Campaign in 1955
  • First Advertising Campaign in 1955 First Advertising Campaign in 1955
  • First Business Card First Business Card
  • Fred Samuel at the Negresco Fred Samuel at the Negresco
  • Fred Samuel on the Marne Fred Samuel on the Marne
  • Fred Samuel’s Passion for Sailing Fred Samuel’s Passion for Sailing
  • First Advertising Campaign for Force 10 in 1966 First Advertising Campaign for Force 10 in 1966
  • Fred Samuel’s Passion for Precious Stones Fred Samuel’s Passion for Precious Stones
  • Advertisement for Force 10 in 1968 Advertisement for Force 10 in 1968
  • Margaux Hemingway holding the Soleil d’Or ,
    a 105,54 carat Jonquille Diamond
    Margaux Hemingway holding the « Soleil d’Or », a 105,54 carat Jonquille Diamond
  • Princess Grace of Monaco and Fred Samuel Princess Grace of Monaco and Fred Samuel
  • Jean Cocteau’s jewels Jean Cocteau's jewels
  • Pendant drawn by Jean Cocteau Pendant drawn by Jean Cocteau
  • Butterfly Brooch drawn by Bernard Buffet Butterfly Brooch drawn by Bernard Buffet
  • Success Ring Drawn by Arman Success Ring Drawn by Arman
  • Fredy’s drawn by Jean-Paul Goude « Fredy’s » drawn by Jean-Paul Goude
  • Eau - Necklace with diamonds, 255 carats

    From 1996 untill 2012, FRED confided to the designer and the creator Yan SICARD, the person in charge of the design studio, the conception of several realizations of the domain of the jewelry and of the high jewelry.
    Eau - Necklace with diamonds, 255 carats
  • Eau - Cuff with diamonds, 125 carats Eau - Cuff with diamonds, 125 carats
  • Cascade - Necklace with diamonds, 12 carats
    and pearl gradation
    Cascade - Necklace with diamonds, 12 carats and pearl gradation
  • Feu d’artifice - Brooch with citrines
    and sapphire graduation, 26.50 carats
    Feu d'artifice - Brooch with citrines and sapphire graduation, 26.50 carats
  • Romance - Necklace with diamonds, 20.72 carats
    and emeralds, 107.65 carats
    Romance - Necklace with diamonds, 20.72 carats and emeralds, 107.65 carats
  • Nympha - Necklace with diamonds, 45.83 carats Nymphea - Necklace with diamonds, Necklace with diamonds, 45.83 carats
  • Margaux - Necklace with diamonds, 330 carats Margaux - Necklace with diamonds, 330 carats
fine jewelry

fine jewelry

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