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FRED, Jeweller Creator since 1936

FRED, Jeweller Creator since 1936

in Seoul
FRED, Jeweller Creator since 1936

FRED, Jeweller Creator since 1936

in Seoul








From the destiny of a man to the destiny of a jeweler: embark on an immersive journey in the footsteps of “FRED, Jeweller Creator since 1936” exhibition.

An original itinerary inspired by the life and personality of its founder Fred Samuel, who spontaneously infused every facet of the Maison he founded in 1936.




More than an exhibition of its heritage, it is an invitation to dive into a world of jewellery overflowing with light and joie de vivre.

Following the success of the Maison’s first-ever retrospective in Paris in 2022, this year sees FRED turn its sights to Asia, where this inaugural exhibition will run from November 11 through December 25, 2023, in the ALT.1 Gallery in Seoul, South Korea.










Opening a time capsule, FRED playfully intertwines past, present and future to showcase more than 300 jewels and objects, and nearly 200 previously unseen archives, as well as loans from private collections and faithful friends.