After Japan, Monaco represents the second phase of FRED’s Sojourns.
Ever since Fred Samuel discovered the light on the French Riviera, it has been the heartbeat of the brand. Tender and warm, radiant and feminine, it diffuses its unique glow into every FRED creation.
Slipping back into Fred Samuel’s suit, Vincent Darré, the mischievous storyteller, writes up the second part of FRED’s Sojourns.
When Fred Samuel met Princess Grace in 1976, she was wearing a ring that he himself had designed: "It’s a ring that I adore, I wear it all the time"* her Royal Highness told him. The anecdote and the elegance of the princess led FRED to revisit the Ombre Féline collection, inspired by this famous piece of jewellery.
Stopping by Monaco is therefore very special for FRED. Bathed in the light of the Riviera, this great escape shows how much emotion and authenticity is embodied by the history and style of FRED.
*Mémoires d’un joaillier, Fred Samuel, éd. du Rocher. "