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FRED | AVENUE & SON

FRED UNVEILS ITS NEW COLLABORATION WITH AVENUE & SON

FRED | AVENUE & SON

FRED UNVEILS ITS NEW COLLABORATION WITH AVENUE & SON
FRED | AVENUE & SON
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FRED | AVENUE & SON
Maison FRED announces its collaboration with the Chinese local skateboard label AVENUE & SON. A bold partnership highlighting creativity, and modernity in a selection of jewels, skateboard decks and apparel.

Started in 2014, AVENUE & SON is 100% skaters run and owned brand led by Stephen Khou, Boss Xie and Jeremy Xu, who share the same identity as FRED.

The products of the collaboration echo with the Force 10 values: courage, perseverance, and self-confidence.

For the occasion, Fred x AVENUE & SON exclusive logo is engraved on the limited collaborative version of Force 10 buckles and Force 10 Winch titanium pendant.

The collection also includes three skateboard decks hand-painted by artists from the AVENUE & SON creative community, two t-shirts and one shirt inspirated by the French Riviera.

Discover this exclusive and original collaboration from August 11th, 2022, on Tmall and AVENUE & SON stores.