In December, the Maison returned to Singapore to unveil its founder’s vision in the center of the city state. The Shoppes at Marina Bay Sands has long been Singapore’s iconic destination for luxury goods, and the opening of FRED’s latest boutique there marks a new chapter for the Maison at the heart of Singaporean luxury. The flagship store showcases the Maison’s extensive range of High Jewelry, jewelry and eyewear, taking visitors on an exotic journey to the French Riviera that fired Fred Samuel’s creativity. The boutique features dedicated areas for men’s and women’s pieces, offering the finest in bold, contemporary jewelry.

It was only natural for Maison FRED to return to Singapore given Fred Samuel’s love for sunlight and sea, both elements that abound in the city state. Since his youth in Argentina and his experiences around the world, these elements were part of his inspirations and jewels. This passion for sunlight and sea guided the architecture of the new FRED boutique in Singapore, intended as an intersection between the French Riviera and Singapore’s sunny shores. This journey through the world of FRED includes stopovers inspired by the founder’s life. It also reveals a remarkable, audacious take on jewelry, as found in the Force 10, Pretty Woman or Chance Infinie collections available at the new flagship store.


Address: 2 Bayfront Avenue #B1-115, The Shoppes at Marina Bay Sands, Singapore 018972