Fan ChengCheng becomes FRED first China brand Spokesman. He is the symbol of the “in the now” spirit of the brand. He shared his understanding of FRED jewelry, “FRED is a modern jewelry brand from France, which also have men’s collection, offering something more cool, elegant and always fashionable. FRED is my best partner on stage and in my daily life. With my Force 10 bracelet, I feel brave, strong and confident.” At the same time, he said that FRED is a very special brand for him, and sharing common values: like his personality and joy of life spirit, he always insists on being himself enthusiastic towards life.
(16th July, 2019) FRED unveiled its new boutique at the China World Mall in Beijing, highlighting the DNA of FRED, the Riviera’s modern jeweler who invites to share his “joie de vivre” and the pleasure of its informal glamour. During the event, the guests and celebrities discovered the iconic collections of the brand Force 10 and 8°0. The new collection Ombre Féline was also revealed at this occasion.