Let’s #LiveTheJoy with Fred new campaign

FRED presents the latest chapter in its “Live the Joy” campaign launched on 20th March, the International Day of Happiness. Under the French Riviera sun that its founder Fred Samuel held so dear, the Maison invites everyone to celebrate life’s small and big moments with someone special, whether a friend or a lover. Celebrating and sharing this happiness and joie de vivre, making these moments unforgettable. Instilled with light and the Maison’s optimistic outlook, the new “Live the Joy” campaign by FRED is an ode to living the present moment to the full. From the first dive with your lover at dawn into water that is still refreshingly cool to a romantic sunset wedding on the beach, FRED captures these snapshots of life, these moments of sharing and complicity, simple but so precious… The ‘Creative Modern Jeweler’ invites each of us to smile at life and adopt every day the Maison’s joyful frame of mind: Live the Joy today, tomorrow, forever. Dive into the Live the Joy spirit of Maison FRED by downloading our Live the Joy wallpapers



and share our e-cards!