The Maison FRED is offering a unique experience and digital innovation in service of jeweller expertise. For the first time, customers are invited to create their own made-to-measure Force 10 bracelet.
As a daringly creative jeweller, FRED is offering an innovative experience with its Atelier. Given the many existing combinations of the Force 10 bracelet, the jeweller is taking its futurist philosophy even further by pairing state-of-the-art digital technologies with the finest jewellery-making expertise.
For the first time, the Maison FRED is dedicating a complete customisation space to Force 10. This customisation is designed to be a real game of construction that is fun and gives free rein to your imagination, instincts, whims and fancies. A box holds a screen and a table on which you place cubes one by one. Each one represents the piece of the bracelet that can
L’ Atelier FRED has yet another surprise in store. You can choose among a thousand lacquer colours available only to you. The dedicated application allows you to save snapshots of an object, a favourite accessory or even, say, a landscape photo, all on your personal space. The step, which can also be carried out in the store, consists in scanning this object. These colours will then be sent to FRED’s workshops where they will be faithfully reproduced on the bracelet.