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Dive into the FRED’s Blue Shades with new games!

Dive into the FRED’s Blue Shades with new games!

Maison FRED presents a new digital experience
Dive into the FRED’s Blue Shades with new games!

Dive into the FRED’s Blue Shades with new games!

Maison FRED presents a new digital experience
Synonymous with joy and a gentler way of life, official color of summer, blue brings an extra note of joy to your holidays.

A signature color close to Maison FRED, blue infuses to the iconic jewelry collections with its infinite aquatic and azure shades. From the energy of Force 10, via the feminity of Chance Infinie, to the passion of Pretty Woman or the delicious delicacy of Pain de Sucre. In their infinite shades, FRED’s blues have served as inspiration for the warm and luminous world of the Happy Blue Shades collection. This summer, they bring to life three precious, luminous and addictive games!

With Riviera Crush, Blue Memories and Summer Catch, find the winning combinations, turn over the right cards and catch our jewelry in your beach bag...

Earn maximum points before the time is up, challenge your friends and share your joyful experiences with a souvenir photo you can personalize. Let’s play to these addictive games over and over while listening to our Happy Blue Shades playlist.

On the beach, at home or in our boutiques, dive into the FRED’s Blue Shades games!

Play now!

Dive into the Fred's Bleu Shades