Some people’s destinies are sprinkled with stars, but it was diamonds, pearls and multi-colored stones that studded the destiny of Fred Samuel. Born in 1908 in Argentina into a family dealing in such precious stones, he conceived a passion for cultured pearls and won recognition as a leading expert in the field. He worked with the finest specimens, particularly those of a creamy-pink shade now known as ‘FRED-colored’. From the early 1950s, colorful stones kindled his creativity when the Nepalese king and queen commissioned from him jewelry to match the court saris. Drawing inspiration from vivid, shimmering silks, he mirrored their hues with an almost infinite palette of sapphires or diamonds.
This passion was joined by a quest for the sunlight that illuminated his childhood in Argentina. Both influences shaped his work, the latter forming a leitmotif, almost becoming his muse.
To this source of endless inspiration he added his love of the sea, whose power and splendour gave rise to several celebrated chapters in the Maison’s history.
Fred Samuel’s natural aesthetic sensitivity, together with his radical view of jewelry as part of everyday life, especially for women, enabled him to build a brand as timeless as it is distinctive. Describing himself in 1936 as a ‘Contemporary Creative Jeweller’, he staked a claim for modernity based on striking jewelry, pieces with rounded, curvace outlines.
From 1996 to 2012, FRED entrusted the designer and creator Yan Sicard, head of the creation studio, the conception, of many realizations of jewelry and high jewelry.
Today, Maison FRED honours its founder’s unquestioning love of sunlight and color with its sun-infused creations, demonstrating its mastery of personalisation and the sheer versatility of its collections.