For almost 90 years, jewelry Maison FRED has reflected the personality and vision of its founder, Fred Samuel, through its consummate skill and creative daring. Always willing to help others, his kind soul, his infinite love of light, and his mindset, a tireless zest for life, make Maison FRED the sunlight jeweler. The result of this unique identity is jewelry full of character, a celebration of all life's moments, big and small. The magic of a first meeting, the blossoming of love, and the power of a union that only grows stronger with time are just some of these precious moments. Turning lives upside down, melting hearts and setting pulses racing, love has a special place at FRED. The Maison honors it with jewelry that radiates emotion. With their pure, organic lines that combine strength and softness like yin and yang, the Delphine, Fred For Love, Amour Fou and Coup de Foudre lines that make up the Par Amour collection come together to make a declaration of love, to celebrate the anniversary of an encounter, a wedding, a renewal of vows, a birth or simply as a spontaneous gift, to show a love that grows stronger with the passing of time.
With its dazzling palette of golds and platinum, with or without pavé diamonds, the Par Amour collection evokes the symbols of a sincere and unwavering commitment. It is the embodiment of a kind, complete and sunny love, just like that between Fred Samuel and his wife Thérèse. When they met at the end of 1933, their love was so obvious that they were married just a few months later. From then on, nothing, not even time or hardship, could separate this couple and their extraordinary bond. Naturally, the jeweler was inspired by his beloved wife and designed unique pieces of jewelry for her, including a trembler brooch with diamond flowers, and a necklace set with six heart-shaped diamonds to celebrate their golden wedding anniversary. Fred and Thérèse Samuel approached each day with a shared and constant vision, creating a close-knit family and forging a unique bond between them. This wonderful and inspiring story can be felt in the spirit of the Maison and its iconic collections, oases of jewelry that pay tribute to the most eternal of emotions.
While the Force 10 collection pays homage to the passion for the sea and sailing that Fred Samuel and his family shared, it was also created for a beloved woman, embodying a powerful, unfailing and undying love. Its unfailing solidity is reminiscent of a couple together for life, while its name, Force 10, evoking a strong wind bordering on a storm warning, is an encouragement to sail together, come what may, to improve ourselves every day through love.
With its signature “heart in heart” motif, the Pretty Woman collection captures the bond between two hearts in perfect harmony like no other. Both modern and timeless, the motif recalls the joy of a “perfect match” between two people who are made for each other and the bond of mutual trust between them. These inseparable, symbiotic and joyful hearts are an invitation to say “yes” to each other every day and to create your own romantic language. They are pieces made to fill your loved one’s heart with unconditional love.
The Chance Infinie collection carries the power of a talisman, with a lucky charm in the shape of an eight placed on its side. This lucky number shone on Fred Samuel all his life from the day he was born, in the eighth month of the year 1908. This delicate, precious motif symbolizes eternal love. With no beginning and no end, this refined loop encourages you to never let the flame go out and to believe in the destiny you have jointly written, together for life. Discover here the Par Amour catalog.