The Sunshine Jeweler’s First Light
New 2025 High Jewelry creations at FRED
Since 1936, Maison FRED has channeled its unique, radiant energy and passion for colored jewelry. Building on this heritage, today FRED is celebrating The Sunshine Jeweler’s first light by unveiling 19 new High Jewelry creations. This collection, a tribute to the Maison’s distinctive identity, unfolds over two mesmerizing chapters: 1936 and Soleil d’Or Sunrise.
Chapter 1: 1936
In 1936, with the bold pioneering spirit of a 28-year-old, Fred Samuel founded a Maison like no other on Rue Royale in Paris. Pulsating with boundless creativity, he championed a contemporary, versatile, and joyful approach to jewelry. His avant-garde passion for cultured pearls and colored stones combined with a modern aesthetic that was shaped by the desire to create jewelry in motion, free and anchored in everyday life.
Chapter 1: 1936
In 1936, with the bold pioneering spirit of a 28-year-old, Fred Samuel founded a Maison like no other on Rue Royale in Paris. Pulsating with boundless creativity, he championed a contemporary, versatile, and joyful approach to jewelry. His avant-garde passion for cultured pearls and colored stones combined with a modern aesthetic that was shaped by the desire to create jewelry in motion, free and anchored in everyday life.
Chapter 2: Soleil d’Or Sunrise
Boldness and freedom, colors and light, as well as flowing lines: these distinctive codes are illuminated in this new High Jewelry collection, with two chapters that echo with the depth of fundamental values. Named 1936 and Soleil d’Or Sunrise, these two creative stories of 19 pieces recount the birth of a Maison and its unparalleled signature, which has shone for almost 90 years—that of FRED, The Sunshine Jeweler.
Chapter 2: Soleil d’Or Sunrise
Boldness and freedom, colors and light, as well as flowing lines: these distinctive codes are illuminated in this new High Jewelry collection, with two chapters that echo with the depth of fundamental values. Named 1936 and Soleil d’Or Sunrise, these two creative stories of 19 pieces recount the birth of a Maison and its unparalleled signature, which has shone for almost 90 years—that of FRED, The Sunshine Jeweler.
