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THE SUNSHINE JEWELER

FRED invites you to celebrate life and the sun

THE SUNSHINE JEWELER

FRED invites you to celebrate life and the sun
The Sunshine Jeweler










In the heart of the French Riviera, surrounded by landscapes of timeless beauty, FRED invites you to celebrate life and the sun. In its new campaign, the House showcases the shimmering radiance of the ‘Sunshine Jeweler’.


This exclusive identity imbues jewelry with a unique character that celebrates life's moments, both big and small. Fueled by its rich stylistic heritage, it also draws inspiration from the French Riviera, dear to both Fred Samuel and the House. Bathed by FRED’s sunlight, its panoramic vistas provide the perfect backdrop for a new campaign in which the Freddies, heroes of this joyful story, take you on a journey of discovery.

The Sunshine Jeweler
The Sunshine Jeweler
The Sunshine Jeweler







Force 10, Chance Infinie, Pretty Woman, etc., FRED’s Jewelry and High Jewelry creations light up this campaign like stars shining on the Riviera. Their magnetic brilliance highlights the excellent craftsmanship, reflecting the casual elegance and glamor/flamboyance of a design full of emotions and sensations.

The Sunshine Jeweler









With its new campaign, the Sunshine Jeweler invites each and every one to delight in moments of happiness and live each day to the full.

Discover our creations.

Dive into the spirit of Maison FRED by downloading our wallpapers !