Force 10 Rise

A new radiant & feminine jewelry collection with a unique design that highlights FRED’s bold creativity.

Iconic for its distinctive design and timeless elegance, this must-have collection has left an indelible mark on the history of jewelry. Born nearly 60 years ago from Fred Samuel and his sons’ shared passion for sailing, FRED continues to shape the history of Force 10 and unveils Force 10 Rise. These creations embody strength and resilience, driven by that inner force within us all, inspiring us to push beyond our limits.


Inspired by the aesthetics of one of its signature Force 10 High Jewelry sets, the Maison has created a true style manifesto. Force 10 Rise expresses itself through a combination of powerful, assertive codes: the emblematic cable and buckle. This time, they are presented together in a new duo with the buckle adorned with a diamond pavé and highlighted with a line of diamonds. A delicate interplay of organic and rectilinear shapes, these three rows of pink or white gold together create a perfect harmony.

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Five creations become part of a creative game. A band ring: this striking piece of jewelry reveals its charisma on the finger.

A new necklace that can be worn on its own or stacked to create a cascading motif in different colors of gold to suit your mood.

Five creations become part of a creative game. A band ring: this striking piece of jewelry reveals its charisma on the finger.

A new necklace that can be worn on its own or stacked to create a cascading motif in different colors of gold to suit your mood.

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Audacious, feminine and luminous, Force 10 Rise is the emblem of a reinvented icon that invites us to embrace all challenges by awakening our inner strength. A new creation that sparkles and resonates with the personality of FRED, the Sunshine Jeweler.

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