Fighting counterfeits

French High Jewelry Maison founded in Paris, Maison FRED has embodied a sunny and daring elegance since 1936. True to Fred Samuel's visionary spirit, its creations combine modernity and joy of living, infusing each piece with a touch of light.

FRED creations embody the Maison's creativity, excellence, and savoir-faire, qualities that make our pieces unique and singular, and whose authenticity cannot be matched.

The allure of discounted FRED products is undeniably tempting. You might stumble upon websites offering Force 10 bracelets and other FRED creations at a fraction of the real price, giving the impression of a rare opportunity to acquire luxury at a lower cost. However, what starts as a dream purchase inevitably leads to disappointment when you receive a poor-quality imitation, far removed from the craftsmanship and excellence that FRED promises.

Sites promoting "fake FRED bracelets" or "cheap FRED bracelets" aim to mislead customers, taking advantage of their desire to access luxury at a lower cost. What they offer, however, has nothing to do with the exceptional craftsmanship of a genuine FRED product: these are counterfeits devoid of the heritage, savoir-faire, and excellence that define the Maison.

At FRED, every bracelet, necklace, or ring is designed with certified materials and recognized expertise. Faced with the rise of counterfeit products in the jewelry sector, it is essential to know how to identify authentic pieces to guarantee quality, safety, and durability.

Why avoid counterfeit jewelry creations?

Counterfeit FRED creations may present:

• Poor quality materials;
• Absence of guarantees or certificates of authenticity;
• Very low resistance leading to rapid breakage;
• Manufacturing processes that do not comply with European standards.

Choosing a certified FRED product guarantees a long lifespan for your creation, a design faithful to the original, and compliance with strict standards.

How to recognize original FRED products?

• The jewelry pieces of Maison FRED bear the engraving "FRED" and are characterized by their originality and high quality.
• Authentic FRED products incorporate distinctive features resulting from a rigorous and controlled manufacturing process. Counterfeit models, manufactured without these quality standards, show accelerated wear.
• Only purchasing from our official boutiques, authorized dealers, or directly on the FRED website gives you the certainty of owning an authentic product.
• Official hallmark
• Unique, visible, and verifiable serial number.
• When purchasing a FRED jewel, a certificate of authenticity and an international digital guarantee are issued, confirming the originality of the product.

How to recognize original FRED force 10 bracelets?

Each FRED Force 10 bracelet bears distinctive signs specific to the Maison, true guarantees of authenticity, which allow an original model to be recognized at a glance and any imitation to be discarded.

Original Force 10 bracelets notably present the following characteristics:

• Official hallmark
• Unique, visible, and verifiable serial number.
• When purchasing a FRED jewel, a certificate of authenticity and an international digital guarantee are issued, confirming the originality of the product.
• Precious materials and meticulous execution: the use of high-quality materials and meticulous execution are synonymous with authenticity for FRED products.

How to recognize original FRED glasses?

The authenticity of FRED glasses can be recognized through various distinctive elements that allow an original model to be differentiated from a counterfeit.

Authentic FRED glasses are notably distinguished by the following characteristics:

• Anti-counterfeit code: each pair has a unique code, generally engraved or printed on the inside of the temples, allowing its authenticity to be verified.
• "Made in Italy" mention: like many luxury items, FRED glasses bear the inscription "Made in Italy," a guarantee of their origin and savoir-faire.

Buy with confidence

Our creations are sold exclusively via:

• Our official boutiques.
• Our authorized dealers.