Pretty Woman Collection

Pretty Woman Collection

FRED is celebrating love and dedicating to it a major collection of both jewellery and high jewellery: ‘Pretty Woman’. A name which evokes a vivid memory for the House: “When our Rodeo Drive boutique in Beverley Hills received a visit in 1990 from the production team of the film ‘Pretty Woman’, at the time seeking a jewellery piece for its leading actress, we had no idea that the necklace of hearts set with diamonds and rubies they chose would become a special part of the movie, thanks to Julia Roberts’ legendary burst of laughter and Richard Gere’s elegance. So naturally, we named it Pretty Woman. Since then, the Pretty Woman collection has remained part of the Maison, a symbol of love reinterpreted over the years”, explains Valérie Samuel, Vice-President and Artistic Director of FRED.

Today, at a time when love has acquired such personal significance for each of us, FRED draws inspiration from this iconic necklace to make its new Pretty Woman collection a modern expression of love’s many different facets under the precept ‘your way your love’.

This vision is captured in a distinctive aesthetic, ‘the heart within a heart’, as well as by a mindset imbued with the FRED’s typical joie de vivre and sense of freedom: the freedom that comes from a style of high jewellery you can wear every day, the freedom to change your jewellery as your mood dictates, to vary your look by mixing and matching, or from the endlessly different ways the pieces can be worn. And, ultimately, the freedom to be and to love, with a love that is joyful, unconditional, daring, secret, dazzling and eternal: your way your love…