FORCE 10 COLLECTION

FORCE 10 COLLECTION

“One day, my eldest son had the funny idea of braiding sailing cables, fixed at both ends with rivets, to create a bracelet that he gave to his wife. For her birthday, he reimagined the same design with a gold clasp in the shape of a marine carabiner. To enhance its value, he added links along the bracelet. This is how the first jewel in the Force 10 line came to be in 1966.” Infused with Fred Samuel and his family’s passion for the sea and sailing, today the Force 10 bracelet is one of the Maison’s emblems. More than a jewel, it has become a symbol of courage, perseverance and self-confidence.

As it turns 55, the Force 10 bracelet can be worn in a thousand and one ways, every day, as one wishes. Both timeless and modern due to its interchangeability, its unisex aesthetic adapts to each personality. By orchestrating the unexpected encounter between a braided steel sailing cable and a gold buckle, two materials that had previously seemed polar opposites, FRED made its mark on the history of jewellery. A striking avant-garde vision, this bracelet has since inspired a collection that is both relaxed and bejewelled. To the original creative daring was added versatility, and an energetic spectrum of upbeat colour.
Synonymous with endurance, strength and unwavering will, the Force 10 bracelet reveals a precious savoir-faire in the solid and meticulous braiding of its cable. This can be found at the heart of the Force 10 Winch ring, with its strong and masculine lines. Its name evokes the world of sailing and its look, both raw and refined, echoes that of the winch, a key technical element on sailboats. Revisited by FRED, it turns into a double gold line that holds the famous Force 10 cable. The eight-sided winch handle holder - which aids sailors in winding up the rigging even more vigorously - is engraved on the sides of the jewel, further reinforcing its masculinity.

In the pure heritage of the collection, Force 10 Winch is interpreted on a line of rings, pendants, earrings, necklace and link bracelet. From this two-tone alliance of steel cable and gold lines emerges a new perception of the Winch masculinity. FRED further emphasises its singularity with a jewellery variation based around an ultra graphic duo of steel and titanium. This multitude of variations corresponds naturally with the iconic jewel’s sporting values, character and powerful identity, translating a sense of constant thirst and joie de vivre, expressed in a taste for freedom, the great outdoors and adventure.

Wearing Force 10 is a statement of style and daring for driven and passionate personalities, for those who remain unstoppable, and especially not by the limits of the horizon.