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DIVE INTO THE FRED'S BLUE SHADES

#FREDHappyBlueShades

DIVE INTO THE FRED'S BLUE SHADES

#FREDHappyBlueShades
FRED Happy Blue Shades



In the exuberant sun of the Riviera, a dreamlike blue multiplies its facets, creating a color palette used by FRED as a precious source of inspiration.

Intensely glamorous, passionately hedonistic, and eternally warm and vibrant, the blues light up with a radiance unique to the Maison's collections.

It is a story of love at first sight.
When he first discovered the Riviera, Fred Samuel fell for its unique light, a reminder of the light that nurtured him in Latin America during his childhood.

The jewelry is enchanted by a palette of Mediterranean blues, from the sea to the sky, which find unparalleled intensity in sapphires, topazes, aquamarines, turquoises, lapis, and other natural treasures.

Blue comes naturally to illuminate Force 10, an iconic collection born of Fred Samuel's passion for the sea.
A new blue with a gentle green tinge washes over the new Force 10 rope, joining the blue collection of interchangeable rope straps in turquoise, indigo, denim, and navy.

Discover the Force 10 collection

Glinting like droplets of water on skin emerging from the Mediterranean, the Chance Infinie High Jewelry sets combine diamonds with blue Madagascan and royal blue Sri Lankan sapphires, gemstones with pure and deep colors.

Discover the Chance Infinie collection

FRED Happy Blue Shades
FRED Happy Blue Shades
FRED Happy Blue Shades




For the first time, Pretty Woman makes blue the color of love, which highlights the iconic heart within a heart, beating for the occasion on the new Maxi Hypnotic necklace.

Its four hearts are individually articulated and can be rotated as desired: each heart is paved with diamonds on one side and embellished with lapis lazuli and turquoise, engraved with a sunburst effect, on the other.

Versatile in the extreme, the Maxi Hypnotic necklace offers sixteen different combinations.

Discover the Pretty Woman collection


FRED expands its Pain de Sucre collection with two new interchangeable cabochons in lapis lazuli and amazonite, inspired by Rio de Janeiro's famous Sugarloaf Mountain.

Invisible to the eye, this doublet further strengthens their elusive play of light.

Discover the Pain de Sucre collection

FRED Happy Blue Shades
FRED Happy Blue Shades
FRED Happy Blue Shades









Dive into FRED's joyful blue universe by listening to the Happy Blue Shades playlist on Spotify.

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