Identity and details of the data controller
This policy outlines the way in which the company FRED PARIS, a limited liability company with a capital of €15,513,375 whose registered office is at 29 rue des Pyramides, 75001 Paris (France), recorded in the Register of Commerce and Companies of Paris under No. 582 088 159 (referred to hereinafter as “FRED”), processes the personal data which concerns you (referred to hereinafter as your “Data”) in its capacity as data controller.
The provisions of Regulation (EU) 2016/679 of 27 April 2016 (the General Data Protection Regulation or “GDPR”), as well as the provisions of the French Act n° 78-18 of 6 January 1978 on Information Technology, Data Files and Civil Liberties, as amended (hereinafter referred to as the “French Data Protection Act”) apply to the processing of your Data by FRED. Terms used for the purposes of this policy have the meanings given to them by the GDPR.
Identity and details of the Data Protection Officer (DPO)
If you have any questions relating to the collection and processing of your Data by FRED, please contact the Data Protection Officer at the following addresses:
Purposes |
Legal bases |
… to answer your questions sent via the “Contact us” form available on our Website |
It is in our legitimate interest to respond to your queries to ensure your satisfaction and maintain our relationship. |
… to enable you to create a personal “My account” space on our Website and thus to buy our products online |
Performance of a contract |
… to send you information on our offers, products, latest news and events (newsletters, invitations to events organised by FRED, including private sales and other news publications) |
Your consent, where required. |
… to manage, optimise and customize customer relations |
Performance of a contract |
… to save your details and usage preferences for our Website in order to optimize your navigation |
Your consent, where required. It is also in our legitimate interest to offer great user experience online. |
… to manage retargeting devices and suggest targeted advertising |
Your consent, where required. It is also in our legitimate interest to serve relevant ads to our customers. |
… to organize FRED's private sales and other events: your Data may then be processed in order to meet FRED's legitimate interest in promoting its products and activities. Thus, FRED uses your contact Data to inform you about FRED news, select guests at FRED events according to the nature of the relationship you have with FRED (customer, LVMH group employee, VIP guest, etc.), the history of relationships (e.g. participation in other sales or events, purchasing history, etc.), the history of the relationship (e.g. participation in other sales or events, purchasing history, etc.), etc. |
Your consent, where required. |
… to compile statistics, segmentations and marketing analysis following your visits to the FRED boutiques, your visits to the FRED Website, or your use of the Atelier FRED App, in order to send you personalized messages and to implement an adapted relational program |
Your consent, where required. It is also in our legitimate interest to understand and address our customers better and more effectively. |
… to be shared with its business partners, including companies operating department stores in which certain FRED outlets are located, for example to support their own customer relationship management programs, subject to your consent |
Your consent |
… to manage your user account and in particular to register your photographs and colours within the back office of the Atelier FRED App so that you can order personalized products in FRED boutiques |
Performance of a contract |
… to manage the invoicing and payment of your transactions in FRED boutiques |
Performance of a contract |
… to allow you to create and feed a wish list via the Website and the Digital Catalogue |
Performance of a contract |
… to allow you to create and feed a favourite shackles list on the Atelier FRED App |
Performance of a contract |
… to allow you to participate in the contest organised by FRED, in FRED boutiques or via social networks |
Performance of a contract |
… to allow you to create, edit and send you a personalized picture according to your favorite FRED universe |
Your consent |