90 years of heartfelt encounters
“Fred travels the world with his treasures and his name is known on all five continents. It is quite remarkable that a man who is one of the best in his business should have no enemies. Proust, who was fond of the word ‘kindness’ would have detected the most irrefutable signs of that quality in Fred Samuel. Kindness is apparent in his face and manner, and you sense it is also in his heart.” Jean Dutourd, Académie Française member, foreword from A Jeweller’s Memoirs, 1992 FRED.
Four letters which, on their own, highlight the Maison’s distinctive nature and the unique spirit forever embodied by its founder Fred Samuel through his personality.
He believed that “life is only worth living if it is shared.” Exuding a charismatic nature and a penchant for parties, he rubbed shoulders with the leading names in cinema, including Marlene Dietrich and later Grace Kelly, Princess of Monaco, who confided to the jeweler that she would never part with the cherished ring he himself had made.
His values of loyalty, his savoir-faire, and his leading expertise in stones caught the attention of royal and princely families from around the world, who entrusted him with special orders.
Four letters which, on their own, highlight the Maison’s distinctive nature and the unique spirit forever embodied by its founder Fred Samuel through his personality.
He believed that “life is only worth living if it is shared.” Exuding a charismatic nature and a penchant for parties, he rubbed shoulders with the leading names in cinema, including Marlene Dietrich and later Grace Kelly, Princess of Monaco, who confided to the jeweler that she would never part with the cherished ring he himself had made.
His values of loyalty, his savoir-faire, and his leading expertise in stones caught the attention of royal and princely families from around the world, who entrusted him with special orders.
Princess Grace’s favorite ring, with two panther’s paws placed one on top of the other, led to the birth of the Ombre Féline collection.
For FRED, jewelry is an encounter, like the meeting between two human beings.
Image credits:
© Archives Maison FRED
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© Mathieu Levaslot